7 Advertising Tips - by Rock Advertising

7 Advertising Tips – by Rock Advertising

Trust your instincts. If you listen to your business it’ll tell you how it wants to be. Example: If you are a home services business (roofer, HVAC etc) your business can pre-market to homeowners before you arrive to their home. Your business having a TV commercial airing is a sales pitch.
Be open to learning from your advertising vendor. We hope you choose Rock Advertising, but any vendor you choose to handle your advertising is an advisor. What other part of your business can play such a vital role in driving sales?
Your advertising mirrors your sales funnel. Anyone who is sales trained knows that you need awareness which leads to consideration which in turn makes someone research you finally there may be a sale.
You may have a beautiful showroom, but it doesn’t make a difference if no one shows up because they aren’t aware of it. If you have something great to show off than showcase it with an advertising campaign. We believe that video advertising is the best and most efficient way to get your story out.
Take meetings with advertising vendors – what do you have to lose? It’s free education to listen to a presentation with the latest ways to advertise.
There are 3 things that every business owner should know about advertising. You have your message (story), you have reach (how many people will see your message) and frequency (how often will they see it). The question to ask yourself is how are your messages, reaches and frequencies working for you in all of your advertising?
How often should you change your story? It depends on what you’re selling and your sales cycle time frame. The reach you need is decided by whether you are a single location or have many locations. At the end of the day you are setting up memories in the minds of local people who may be interested now, soon or sometime in the future. You win the game if you are TOMA which stands for “Top of Mind Awareness”. Use the power of setting up a memory in your future buyers minds. We hope you’ll reach out to set an appointment with us to discuss your business.