Q&A
Rock Advertising is an advertising and marketing agency that specializes in TV/video commercials, video production and other creative services.
All of our advertising campaigns are managed by our full time in-house media planner/buyer at our Derry, NH office/studio. We place our advertisers on TV networks like ESPN, HGTV, CNN, FOXNEWS and on local news like WMUR (streaming), WFXT (streaming), WCVB (streaming), WFXT (streaming), WHDH (streaming), WCAX (streaming), WMTW (streaming) and other local/national stations and networks. In addition, we specialize in running commercials on all streaming services like Paramount+, Tubi, Pluto, Fawesome, Filmrise and also directly on all Smart TV’s and devices like Roku, Fire TV, Chromecast etc.
Rock Advertising began as a family-owned business and we are grateful to be able to work with colleagues who are award-winning production talent. We bring together teams that make sense for each client project. Our team has years of professional experience providing local TV, radio and digital advertising to local clients.
You can visit us at our office/studio (via appointment) which is located in the infamous Studio Lab building. We are grateful to have such a great working space. During our meeting you’ll tour the most advanced Hollywood-style production facility in our region. We have multiple production studios, conference rooms, coffee bar and free parking.
We are seasoned creative professionals and care about capturing your story.
After we have your story produced into a commercial or video we provide best-in-class advertising. We believe that heavy impression counts and diversity in programming are the key to sales success. We fill your sales funnel with as many sales pitches (impressions) as we can.
Typically businesses spend 5-8% or more of their annual revenue on advertising to help sustain and grow their business.
Depending on your industry you may need to spend more or less. (Sales flat? Slow growth year over year?)
Some businesses need to advertise 365 days a year and others are seasonal. When we meet we can figure out your advertising cycle together.
Most of our clients choose TV commercials and a blended campaign using CTV, OTT, OLV and FAST advertising. Simply – your advertising will run virtually everywhere.
During our first talk we learn about your business which helps us gather script material. We also use materials from your website and brochures to help us learn more about your business.
Basic TV commercials and videos productions typically take 8 hours to shoot.
If you’re a retail store we will coordinate so you’re able to keep selling to customers while we shoot.
If you’ve chosen an animated :30 TV commercial or it take a little longer to complete depending on the complexity of the animations.
Yes, we take an educational approach. We always offer free lunch to prospective and existing clients whenever we meet. Ask for our free lunch menu whenever we’re meeting or shooting!
Yes, we provide cost saving bundles where we’ll produce a TV commercial (or other videos) and provide them all advertising too. Most clients choose custom packages that include a combination of video production and advertising.
We’re happy you asked!
“Rock” Advertising has multiple meanings –
– We believe that Jesus is the Rock. The word rock is used in the Bible numerous times.
– The movie Rocky has a redemption theme. He’s given an opportunity to move on from his past and make something of himself. He doesn’t need the title – he just wants to be standing at the end.
– “Be like the rock that the waves keep crashing around. It stands unmoved and the raging of the sea falls around it.” – Marcus Aurelius
– We’re an old school rock n’ roll company. Arguably the greatest rock song is Stairway to Heaven by Led Zeppelin. We take inspiration from these lyrics – “To be a rock, and not to roll…”.
We’d like to invite you for a fun tour (free lunch provided) of our video production space at Studio Lab in Derry. You’ll be amazed at the Hollywood-style world class video production facility right here in your backyard.
