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Serving NH, MA, ME & VT

MAKE YOUR BUSINESS RECOGNIZABLE.

Logo Design & Branding

Designer sketching logo concepts beside a computer with brand color studies

A brand built for the places you use it.

Rock helps businesses develop a practical visual identity for websites, advertising, video and print. Start with a new logo or bring an existing identity that needs a more consistent application.

Rock Advertising’s own identity: a color logo prepared for a dark background.

Start with the business and the audience.

We discuss your positioning, customers and intended uses before developing a visual direction. A useful identity needs to work in everyday applications as well as in a presentation.

Build a usable set of brand assets.

The agreed scope can include logo concepts and refinements, color selections, typography direction and application examples. We confirm the number of concepts, revision rounds and final files in the proposal.

Prepare the right versions.

Depending on the project, deliverables may include vector artwork, transparent images, light and dark versions, and compact marks for smaller spaces. A concise usage guide can help keep future materials consistent.

Carry the identity into the campaign.

Rock can apply the approved direction to your website, display advertising, sales materials and video graphics. Brand development and production are scoped together when that saves time and keeps the work consistent.

Let’s talk about your next step.

Tell us what you want to accomplish. We’ll help define the right scope.