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Online Video Advertising (OLV)
Reach customers beyond the TV screen.
Put your business in motion across ad-supported websites and apps. Rock combines video marketing and production with managed online video advertising so the message, audience and next step work together.
What is online video advertising?
OLV brings video ads into websites and mobile apps. Video ads shown inside phone and tablet apps are called in-app video advertising. It complements streaming TV with opportunities to reach people on computers, phones and tablets. The available inventory determines where and how each ad appears.
Start with a commercial that earns attention.
Bring an existing spot or work with Rock to create one. We plan the opening, offer and call to action for the placement, then prepare the agreed lengths and formats. Professional filming, editing and suitable AI-assisted creative can all be part of the production plan.
Match the message to the moment.
Geographic, contextual and eligible audience targeting help shape the buy. Depending on the campaign, online video can also support website retargeting and location-based audience strategies. Rock confirms which options fit your market, budget and inventory.
Give viewers a useful next step.
A strong ad needs a relevant destination. Rock can connect the campaign with a service page, product page or landing page that makes it easy to call, request a quote or learn more. Our website and AI SEO & SEO work helps that destination answer real customer questions.
Review delivery. Improve the next flight.
We review impressions, video completion and available click or conversion reporting against the agreed goal. Creative versions and targeting can be adjusted as the campaign develops. Measurement depends on the placement and tracking setup.
Let’s talk about your next step.
Tell us what you want to accomplish. We’ll help define the right scope.