Oct 31, 2025–Jan 28, 2026
763,264reported impressions
10 delivered creatives · 19 delivering lines
425 recorded clicks
Rock is its own advertising client
We invest in the advertising
we recommend.
A year on screen. Multiple messages. A closer look at what happens next. Explore how Rock connects its own TV and video advertising with media buying, measurement and the next creative decision.
More than a claim. A campaign you can explore.
Rock produces commercials for its own business and puts its own advertising investment behind them. The twelve-month record gives us firsthand experience of delivery, creative comparisons and the practical questions that come with managing a real campaign.
12 monthsOct 31, 2025–Oct 30, 2026
2.17Mreported impressions—not unique people
13creatives delivered during the year
25campaign lines with delivery
A historical review of Rock’s own advertising, verified November 1, 2026. This is not a count of creatives active today. Impressions are ad-delivery events; they do not establish that everyone in a market saw an ad.
One connected process
Make the commercial.
Learn from the campaign.
01 · PlanBusiness goal, audience and market
02 · ProduceMessage, pictures and a useful next step
03 · RunSelected TV, websites and apps
04 · ReviewDelivery, playback and available response
05 · Refine ↻A focused creative or media test
Brand visibility gives a business a place in the conversation. Supported retargeting adds a distinct follow-up opportunity after an eligible website visit. Measurement can then help us decide what to investigate, retain or test next.
Because Rock also produces the video, an insight can become a practical edit: an earlier benefit, a better supporting picture, a clearer offer or a different follow-up message. Each revision is agreed within the production scope.
A full year. A changing delivery mix.
- Oct 31–Jan 28763,264
- Jan 29–Apr 281,068,404
- Apr 29–Jul 27212,010
- Jul 28–Oct 30123,632
Takeaway: delivery volume changed over time. These are unequal export periods, not a controlled performance comparison. Source: five preserved Pontiac annual exports, Oct 31, 2025–Oct 30, 2026; reviewed Nov 1, 2026.
The record shows the campaign’s scale and mix changing over time. Ten creatives delivered in the first reporting period; thirteen delivered in the next. The volume and number of delivering lines also changed.
Jan 29–Apr 28, 2026
1,068,404reported impressions
13 delivered creatives · 10 delivering lines
764 recorded clicks
Apr 29–Jul 27, 2026
212,010reported impressions
13 delivered creatives · 9 delivering lines
167 recorded clicks
Jul 28–Oct 30, 2026
123,632reported impressions
13 delivered creatives · 10 delivering lines
566 recorded clicks
These periods follow the preserved export boundaries and are not equal calendar quarters. The delivery record establishes what changed; it does not, by itself, establish why a setting changed or prove that a change improved results. Reasons and outcomes belong in a documented decision log.
Choose how far you want to look.
From the media plan
What ran—and what it tells us.
See why we separate screen types, inspect tracking coverage and look beyond clicks before recommending a media change.
Explore measurement & media decisions →Back to the edit
What we say. What we show.
See how the commercial’s pictures, spoken message and playback milestones inform a focused production test.
Explore creative & performance →For your business
The same connected approach. Your goals.
This is how we approach our clients’ advertising, too: connect the business goal, commercial, media plan and available response data. We agree on the reporting, tracking and production scope around your campaign goals and investment.
Rock brings video production and campaign management together for businesses in New Hampshire, Massachusetts, Maine and Vermont. Humans lead the strategy, production and buying decisions; AI assists analysis and the development of test ideas.