All In Campaign Budget Planner
Bring media, production, management and other costs into one plan. Add payment dates and a contingency reserve so the full funding requirement is clear.
Free to use · No email gate · Inputs stay in your browser
Set your assumptions
Example figures are loaded. Replace them with your own.
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Your whole campaign budget
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Downloads include your figures. Share deliberately. Contingency is a reserve, not a scheduled payment.
Payment timing
Each dated category is treated as one planned payment. Undated costs remain unscheduled.
| Month | Planned amount |
|---|
Media is only part of the budget.
The example includes $15,000 media, $2,500 production, $1,500 management, $500 labor, $150 tools and $750 landing-page work. Entered costs total $20,400. A 10% reserve adds $2,040, giving $22,440 planned funding.
The method
Payment timing groups entered amounts by the month of the date you supply. It does not schedule a payment or connect to an account. The contingency stays separate and unscheduled.
Check the scope before spending.
- Use a consistent currency; this tool does not convert currencies.
- Include taxes, fees and supplier costs in the relevant category or Other. Avoid counting a fee twice.
- Each category has one payment date. Split deposits, recurring charges and milestone payments need a separate detailed schedule.
- Dates are planning assumptions, not accounting recognition or evidence that money has been paid.
- Zero entered costs produce a zero budget. A reserve cannot establish that all risks have been covered.
Use and share freely.
Free use and downloads never require a backlink. Once published, you may choose to link to this tool.
Need help with the plan? Explore Rock’s media planning.
Custom-built by Rock Advertising · Updated October 21, 2026 · Rock Toolbox