MAKE THE PLAN PRACTICAL
Advertising Channel Fit Guide
Explain trade-offs and prerequisites rather than invent an optimal channel mix.
Free to use · No email gate · Inputs stay in your browser
Your planning inputs
Examples are editable. All money amounts use U.S. dollars (USD).
Your planning result
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Review the assumptions before acting. Downloads include the information you enter.
The method
A rules-based role guide using your goal and creative readiness. It does not rank inventory, invent prices or allocate your budget.
Limits and next steps
Channel availability, publisher requirements, targeting permission and pricing must be confirmed. A channel role is not a recommendation to buy or a forecast.
No data is uploaded, stored or sent to an ad account by this tool. No campaign changes are made.