MAKE THE PLAN PRACTICAL

Conversion Improvement Value Simulator

Assess a redesign scenario without claiming the redesign will cause a particular lift.

Free to use · No email gate · Inputs stay in your browser

Your planning inputs

Examples are editable. All money amounts use U.S. dollars (USD).

Your planning result

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The method

Scenario contribution = traffic × inquiry rate × close rate × contribution. Added contribution is compared with baseline. Break-even rate uplift = work cost / (traffic × close rate × contribution).

Limits and next steps

These are conditional scenarios, not a forecast of optimization impact. Capacity, timing, attribution and ongoing costs are excluded.

No data is uploaded, stored or sent to an ad account by this tool. No campaign changes are made.