Campaign Flight and Pacing Planner
Manage delivery timing without confusing pacing with effectiveness.
Free to use · No email gate · Inputs stay in your browser
Your planning inputs
Examples are editable. All money amounts use U.S. dollars (USD).
Your planning result
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Review the assumptions before acting. Downloads include the information you enter.
The method
Inclusive UTC calendar dates; blackout dates receive zero. Budget is allocated in proportion to the weekday weights. Actual spend is compared with cumulative planned spend through the as-of date; remaining budget is divided by remaining eligible days.
Limits and next steps
This is an allocation model, not delivery automation or evidence of effectiveness. Verify timezone, billing, platform pacing and actual reporting lag. Daily displayed amounts are rounded.
No data is uploaded, stored or sent to an ad account by this tool. No campaign changes are made.