MAKE THE PLAN PRACTICAL

Budget to Impressions Planner

Translate a quote into scale without inventing inventory prices.

Free to use · No email gate · Inputs stay in your browser

Your planning inputs

Examples are editable. All money amounts use U.S. dollars (USD).

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Impressions = media budget ÷ CPM × 1,000. Required budget = target impressions ÷ 1,000 × CPM. Lower CPM gives more impressions at the same budget.

Use actual supplied CPM estimates. Fees, production and taxes are excluded. Impressions are ad deliveries, not unique people, views or sales.

No data is uploaded, stored or sent to an ad account by this tool. No campaign changes are made.