Campaign Launch Backward Planner
Make production and placement dependencies visible before a deadline slips.
Free to use · No email gate · Inputs stay in your browser
Your planning inputs
Examples are editable. All money amounts use U.S. dollars (USD).
Your planning result
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Review the assumptions before acting. Downloads include the information you enter.
The method
Work backward through trafficking, approval, landing-page QA and production in sequence. Weekends and entered blackout dates are skipped. Durations are your assumptions, not publisher service commitments.
Limits and next steps
Allow additional contingency for revisions, legal review or publisher rejection. Tasks may overlap in practice; this deliberately conservative sequence does not book people or reserve inventory.
No data is uploaded, stored or sent to an ad account by this tool. No campaign changes are made.