MAKE THE PLAN PRACTICAL
Direct Mail Test Planner
Plan a bounded test without unsupported response benchmarks.
Free to use · No email gate · Inputs stay in your browser
Your planning inputs
Examples are editable. All money amounts use U.S. dollars (USD).
Your planning result
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Review the assumptions before acting. Downloads include the information you enter.
The method
Total = pieces × (print + postage) + list + creative. Required sales = ceil(total/contribution). Required responses = ceil(required sales/close rate).
Limits and next steps
Use an actual postage quote, not a presumed postal rate. Responses and sales are assumptions; use a distinct QR/coupon destination and consistent time window for measurement.
No data is uploaded, stored or sent to an ad account by this tool. No campaign changes are made.