MAKE THE PLAN PRACTICAL

Marketing Scorecard and Attribution Check

Give owners usable decisions without equating attributed conversions with incremental sales.

Free to use · No email gate · Inputs stay in your browser

Your planning inputs

Examples are editable. All money amounts use U.S. dollars (USD).

Your planning result

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The method

Cost per inquiry = spend / inquiries. Cost per customer = spend / sales. Contribution after spend = sales × contribution − spend.

Limits and next steps

Platform conversion totals may overlap and may count different actions. They are not automatically additional sales. Reconcile IDs and windows outside this tool.

No data is uploaded, stored or sent to an ad account by this tool. No campaign changes are made.