MAKE THE PLAN PRACTICAL

Reach and Frequency Scenario Planner

Expose impossible assumptions; never sum overlapping channel reach.

Free to use · No email gate · Inputs stay in your browser

Your planning inputs

Examples are editable. All money amounts use U.S. dollars (USD).

Your planning result

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The method

Measured frequency = impressions ÷ measured unique audience. Modeled reach = impressions ÷ assumed frequency. Audience and impressions must use the same scope and period.

Limits and next steps

Modeled reach is not deduplicated measurement. Do not add overlapping channel reach or equate devices with people. A ceiling warning is not an audience estimate.

No data is uploaded, stored or sent to an ad account by this tool. No campaign changes are made.