MAKE THE PLAN PRACTICAL

Creative Refresh Signal Checker

Treat creative fatigue as a hypothesis rather than a diagnosis from one falling metric.

Free to use · No email gate · Inputs stay in your browser

Your planning inputs

Examples are editable. All money amounts use U.S. dollars (USD).

Your planning result

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The method

Per row: frequency = impressions/reach; CTR = clicks/impressions; conversion rate = conversions/clicks; CPA = spend/conversions. Compare first and last rows.

Limits and next steps

Trends are observations, not a diagnosis of creative fatigue. Check audience, auction, seasonality, tracking, offer and sample size before refreshing.

No data is uploaded, stored or sent to an ad account by this tool. No campaign changes are made.