MAKE THE PLAN PRACTICAL
Commercial and Audio Script Timing Lab
Catch overlong 15, 30 or 60 second copy before recording. A recorded rehearsal can supply actual duration.
Free to use · No email gate · Inputs stay in your browser
Your planning inputs
Examples are editable. All money amounts use U.S. dollars (USD).
Your planning result
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Review the assumptions before acting. Downloads include the information you enter.
The method
Estimated duration = word count / speaking pace × 60 + pause seconds. Word budget = (target − pauses) × pace / 60.
Limits and next steps
Punctuation-based word counting is approximate. Brand names, numbers, emotion and disclosures change delivery. Time a real rehearsal before recording.
No data is uploaded, stored or sent to an ad account by this tool. No campaign changes are made.