WORK BACKWARD FROM YOUR SALES GOAL

Full Funnel Goal Planner

Translate a whole-sale goal into qualified leads, inquiries and visits using your own conversion assumptions.

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Your assumptions

Example figures are loaded. Use consistent definitions and periods.

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SCENARIO · NOT A FORECAST

Your planning result

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See the comparison

Read the example.

For 100 sales, a 25% qualified-lead close rate needs 400 qualified leads. At 60% qualification, plan for 667 inquiries; at 5% visit-to-inquiry conversion, 13,340 visits. Stages are rounded up separately.

The method

Required qualified leads = ceiling(sales ÷ close rate). Required inquiries = ceiling(qualified leads ÷ qualification rate). Required visits = ceiling(inquiries ÷ inquiry rate).

Assumptions and limits

Use matching definitions and the same planning period at every stage.
Sequential whole-number ceilings are conservative planning arithmetic. They do not guarantee downstream sales.
A zero rate with a positive downstream target has no finite target upstream. Zero sales require zero activity in this model.
Check the target against staff, stock and fulfillment capacity. Traffic quality and conversion can change with scale.

Use and share freely.

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Want help with the plan? Explore Rock’s media planning.

Custom-built by Rock Advertising · Updated October 21, 2026 · Rock Toolbox