Lead Leakage Calculator
Model how missed inquiries, recovery, qualification and closing could affect expected opportunities. Keep hypothetical recovery separate from observed results.
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Your assumptions
Example figures are loaded. Use consistent definitions and periods.
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Your planning result
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Summaries include your figures. Share deliberately. Display values are rounded; calculations use the entered assumptions.
See the comparison
Read the example.
100 inquiries with 25% missed gives 25 missed inquiries. Recovering 40% yields 10, of which 60% qualify and 25% close: 1.5 expected sales and $300 contribution. After $200 additional effort cost, modeled net recovery contribution is $100.
The method
Assumptions and limits
- Fractional expected sales are averages across repeated situations, not a promise of fractional or actual sales.
- Recovery, qualification and closing are separate conditional rates. Use one period and consistent inquiry definitions; avoid double-counting.
- A missed inquiry is not automatically a lost customer. Recovery may overlap with customers who would have returned anyway.
- Use aggregate figures only. This tool does not read call logs, contact customers or establish causal lift. Fixed overhead and unentered costs are excluded.
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Custom-built by Rock Advertising · Updated October 21, 2026 · Rock Toolbox